Google Ads

Overview

Google Ads (GoogleAds in the product) is registered in Marketing Hub with content types Search Ad, Display Ad, and Video Ad. Campaign spend rows can use provider GoogleAds. Social Media Integrations supports OAuth-based platform connect for configured ad/social platforms — use the in-app Configure and Connect flow rather than documenting credentials here.

Prerequisites

• Marketing Hub or Digital Marketing dashboard access
• For OAuth social/ad connect: Google Cloud OAuth app credentials entered in Social Media Integrations → Configure
• OAuth Redirect URI from Social Media Integrations added to Google Cloud Console credentials

Supported Functionality

• Marketing Hub platform: Google Ads with Search, Display, and Video ad content types
• CampaignSpend provider value GoogleAds for ROI/spend reporting
• Lead capture flags on campaigns when Google lead forms are configured in-app

Setup

1. Open Social Media Integrations (or System Settings → Social Media).
2. Find Google Ads / Google card if listed for connect.
3. If Not Configured, click Configure and enter credentials from your Google Cloud OAuth client.
4. Add the app’s OAuth Redirect URI (copied from the integration page) to Google Cloud Console.
5. Click Connect and authorize.
6. In Marketing Hub, create or edit campaigns with platform Google Ads.

Configuration

• Record spend under Campaign Spend with provider GoogleAds where applicable.
• Enable campaign lead capture options shown on the marketing campaign form for Google when using lead forms.
• Do not paste Ads API developer tokens into shared documentation — store them only in in-app settings.

Connection Verification

1. Connection card shows Connected when OAuth succeeds.
2. Marketing Hub lists Google Ads as a selectable platform on new campaigns.
3. Digital marketing dashboards reflect GoogleAds spend rows for the company.

Usage

• Plan Google Ads campaigns in Marketing Hub.
• Attribute pipeline ROI using campaign and spend data.
• Review leads created from configured capture settings in CRM.

Troubleshooting

• Not Configured — complete Configure before Connect.
• Redirect URI mismatch — URI must match Social Media Integrations exactly.
• Detailed Google Ads API scopes and token refresh are handled by the application — contact support if connect fails after correct OAuth setup.

FAQ

Related Articles

• Integrations Overview
• Sales Reports
• Leads